Athletic wear ads and news
Under Armour Inc.’s ad in last month’s Super Bowl ended with a phrase, “We are Under Armour. The future is ours.” The phrase was widely considered to be aimed at Nike.
Nike’s response? A 60-second ad for competing cross-trainer shoes with the opening line, “My better is better than your better.”
With that, the latest sneaker war reaches the battlefield. Nike this week flexed its better-financed marketing muscle by launching perhaps its broadest multimedia campaign ever, focused on a new line of shoes in an otherwise dying cross-training category.
T-back tank, form fitting with Otomix Extreme Sports Logo on the front. Large arm holes for free movement while working out.